Atlanta United

Art direction, graphic design - Copywriting by Michelle Turpin - 2018

Atlanta United is one of Atlanta’s biggest prides, winning the MLS title in 2018 only 2 seasons after inauguration.

While working as an Art Director at the Atlanta-based advertising agency Chemistry, I helped build their 2018 campaign working along my copywriting partner Michelle Turpin. 

We had a multitude of platforms to work with, from their social media to the Out of Homes advertisements spread throughout the entire city. I directed photoshoots directly in the new Mercedes Benz stadium, pulling from all of the wonderful energy of the place. We also created a Take Over of an entire MARTA station located right by the stadium, building on the excitement of the fans we were surrounded by.